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Why commercial decorators are choosing water-based paints

Painters Hampshire

Sales of water-based paints represented a quarter of sales in the interior trim trade market in 2019, showing commercial decorators are moving to more eco-friendly products.

Commercial decorators are more environmentally aware

Indeed, the figures show that the popularity of ‘greener’ paints has risen by 12% since 2018, largely due, in all probability, to the vast improvement of the quality of water-based products for interior walls, trim and exteriors. The fact that these products are more environmentally friendly is another large contributing factor for why so many commercial decorators are choosing them over conventional products.

Paul Murgett, sustainability manager at AkzoNobel, one of the world’s leading paint and performance coating manufacturers, believes the more commercial decorators who discover the excellent quality of these more sustainable paints, the better. He said: “The science and technology behind water-based paints has come a long way in the last few years – it is essential that this information is passed on to our decorators and they are given every opportunity to get the best out of these products.

“We know through our decorating community that clients are now looking for ways they are able to be more environmentally friendly – and that when people try water-based options like our Dulux Trade Diamond range they’re impressed with the results.”

The benefits of water-based paints

The sales data reflects a huge change in the way commercial decorators are buying their products and shows that a large number of them are making the move away from solvent-based paints and gravitating towards more sustainable alternatives.

With huge leaps forward in their production quality, such paints provide commercial decorators with a fantastic range of benefits, including;

  • Water-based paints are odour-free
  • They don’t react with pollutants in the air – therefore reducing impact on climate change
  • Applying water-based paints is quick and easy
  • The drying time is dramatically lower, usually between 4-6 hours
  • You can choose from a range of different finishes
  • The elastic, flexible finish is resistant to peeling and fade resistant
  • Water-based paints make cleaning brushes so much easier

Bell’s Decor is one of the South’s leading commercial decorators and is the go-to choice for developers and managing agents alike. To find out more about our contract services, please get in touch today on 07852 654326